I'm an art director. My job, put simply, is to figure out what's true about a brand and build a world sturdy enough to hold it. A world people actually want to step inside. I've done that across music, fashion, food, and sport, from small founder-led projects to some of the largest cultural stages there are. I like to stay in the craft: concept, framing, lighting, the final grade. Specific examples and case studies are available on request.